Training Athletes For Free?

How do you advertise and get the word about your services? I currently work as a trainer, but the majority of my clients are your run of the mill lose weight and tone up type folks, but I would like to work more with athletes wanting to improve performance.

I was thinking about doing some free seminars for some of the youth sports leagues in the area. Have you done anything like that?

Thanks for your help,

R.C.

R.C.,

Thanks for the question man and I definitely know how you feel starting out.

When I first wanted to get the word out about Genesis, I did as much free stuff as possible to get athletes in my doors to show them what I could do.

I spent 2 weeks calling, emailing, and following up with every select baseball and football team in the area of Houston the facility is located in.  These teams ranged from kids 12 years old up to 18 years old.  I probably reached out to 100+ teams, offering to train them for free, run a warm-up or strength session at their practice, or anything else I might could do for them.

I had 2 coaches take me up on that… Out of 100.

But 2 coaches was better than 0 coaches so I made the absolute most of it and those 2 coaches alone have probably referred 20+ athletes to my program over the past 2 years.

Always be thinking and doing things to get your name out there and people in your doors.  Even if the first few months you have to do it for free.

If you are good at what you do, then people will see that and things will work out.

My good friend Zach Even-Esh gave me the best piece of advice I’ve ever gotten when I was first getting my facility going.

He said “so many gyms and coaches fail because they spend all their time and effort trying to find the 1 thing that will bring in 100 clients, when they should be doing 100 different things that each will bring in 1 client.”

After I heard that from him, I decided to do whatever it took and hustle as much as possible to make sure people knew about the facility and who it was exactly created for.

Great Words to Live By If You Want to Be Successful

Hope that helps man and please comment if you or anyone else have any more questions about marketing techniques I’ve used in the past that worked for me.

DC

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